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FINAL MAJOR PROJECT
Type: DYS EXHIBITION
Client: PARENTS
Deliverables: BRANDING, CAMPAIGN, BILBOARD, POSTER and ROLL UP BANNER
The Brief is to produce a truly stunning piece of work that brings together all the skills, knowledge and understanding that you have developed over the course of your studies. Successful projects will combine clever ideas, innovative thinking, in-depth knowledge of your subject and an unprecedented level of craft and detail. Create a self-initiated piece of graphic design that either informs, educates, reimagines or solves a problems.
The goal was to raise awareness, stand out, bold and meaningful Dyslexia.
The logo behind the concept is Bold and Passion. The target audience to stand out and speak of themselves about the life experience of what they have been through with their children. It is represented the visual "Y", "Shield" and "S reverse". It is because both of visuals are strong and confidence to share it and become as the inspiration or role model to raise awareness of dyslexia on surroundings.
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The target audience has experience and lives with the child. Through experience and living together, a loving relationship is established between parents and children to face the challenges that are in front of them. With a support Believe and Brave, the target audience can face it together with their children.
STYLE
The logo style is bold, simple and meaningful.
The visual “Y” and “Shield” as the target audience on action - stand out to share life experience or give a solution on everything. Simple style shows the visual “DYS” itself.
Meaningful style shows the visual “DYS” and the opposite of “S” that means difficulty.
ELEMENT
The element are represent the solution, benefit and
usage for the target audience.
It is the target audience shows or teach their children
through example of visualization and colors on different
methods in order to find a solution to their children.
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The wholeness and original perfection for the target audience must face it the experience together with their children or find a new solution through professional help by not involving the child in changes in character and attitude.
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The element design it is like a game card can connects
one to another to build it. The element on yellow is the children target audience which they need different methods to learn and the element on blue is the normal children. When it connects, it is exactly the same but only different approaches or methods.
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